Monday, December 6, 2010

More then green grass at stadiums

At the AT&T Park, home of the San Francisco Giants they have enough eco-friendly features to cut their annual energy and water bill in half which can run to the same amount of a small city.

The stadium holds 45,000 fans. It serves recyclable eco-friendly napkins, toilet paper, containers, and utensils; composts more than 50% of the stadiums waste; and the scoreboard is solar powered.

Vancouver's Empire Field is made from around 22,000 recycled tires. Nationals Park in Washington DC is equipped with a green roof donated by the Chesapeake Bay Foundation and was the country's first stadium to be LEED-certified. Sports teams are focusing on recycling and efficiency in their facilities which is attracting lucrative corporate sponsorships with green messaging.

Not all teams are on board with this new greener message. The Cowboys stadium is an energy-guzzling super giant averaging over $200,000 in monthly utility bills consuming as much power as Santa Monica, California.
Read more on this article...

Monday, November 29, 2010

Effective Green Marketing

Consumers want to be green, think green and buy green. But what is a green product? How do we define a green product? How does the consumer know if the supposed green product is actually truly a green product? These questions and concerns about actualy green products and products falsely advertised to be green, come from the trust issues between consumers and manufactors. Some manufactors will bend the truth to make a sale.
Consumers don't trust manufacturers to tell them the truth about how green the products really are. 
Stephen Wenc, the president of UL Environment has said there are,four basic challenges to effective green marketing:

• Lack of credibility by consumers 
• Confusion regarding sustainable product claims
• Manufactors reputation for "misleading claims"
• Liability risk from "greenwashing" under FTC Green Guides


Brooks Beard, a partner at Morrison Foerster; a law firm. Demonstarted how the Federal Trade Commission (FTC) has taking legal action against greenwashers. After almost a decade of no anti-greenwashing lawsuits.

Four steps to avoid claims and legal charges of greenwashing:

• Pick products or services you promote on green grounds with caution and care
• Be specific with word choices 
• Be specific about what part of your product or packaging is green
• Substantiate, always back up your claims


Theres a free hour-long webcast. It will provide more detail on the dangers and solutions to greenwashing Read more on this article...

Tuesday, November 16, 2010

Chapel Hill Tires Co. competes with green marketing

Solar and other renewable energy’s are a great way to differentiate your company from competitors. The automotive industry is competitive and a cost conscious marketplace. With car maintenance and repair, all car companies look the same and offer the same services. Chapel Hill Tires Company knew they needed something different, something innovative and something that no one else in the marketplace was offering.


Chapel Hill Tires Company decided to provide solar installation. The solar installation is not an isolated step; Chapel Hill Tires Company is providing synthetic recycled motor oil, which uses 85% less energy of manufacture, through purchasing carbon offsets, and training staff in hybrid vehicle maintenance and repair.
Refer to caption
Chapel Hill Tire Car Care Center

After doing so, the company got countless column inches in the local paper, earned a loyal customer following and the opportunity to talk about something other than tires, oil changes, or repairs.

A company needs to be able to show how they are different from their competitors in terms of the services provided before and after the sale and their values. Besides that, all that matters to a customer competitive prices. If a company is known for bad work and poor service, it won’t matter how many solar panels or how green the company is, it still won’t make a different or positive impact for that company.

Going green is a savvy business move, and a good marketing strategy. Find out more about Chapel Hill's environmental initiative.

Read more on this article...

Wednesday, November 10, 2010

"The Story of Electronics", designing e-waste

 Another fantastic video by The Story of Stuff Project, Annie Leonard presents The Story of Electronics which shows how product designers have reduced product costs at the expense of increased environmental costs.

The "design for the dump" mentality is leading to expanding electronic waste. Companies are pushing products to market which are not designed to be used beyond the next innovation, and consumers are left with very few environmentally friendly choices. Annie gave the example of her old DVD player which would cost much more to fix than to purchase a new one, and we can all think of similar products which we have used ourselves.


Millions of products which use precious metals and toxic materials are poorly recycled, if at all, and negatively impact the communities located near the waste. Maybe it's time to design products to be modular, for a longer lifespan, and to proactively offer a product "take back" program.


Consumers need to demand better choices from companies and not just the lowest prices, or the newest gimmick. When we begin making demands from the companies which ultimately serve us, we can make a positive effect on our world and live on a healthier and happier planet.

Visit The Story of Stuff Project for other great videos and join the project.

And while you're at it, follow us on twitter, digg, and youtube.
Read more on this article...

Monday, November 8, 2010

The "Green" Revolution: Part 1, Why we do we use oil?

The following is the first of a multi-part series: The "Green" Revolution

On this site we have shown you some of the latest innovations in environmentally friendly technology. It is about time that we discuss how some of these technologies work, why they are important and how they impact our daily lives.

Before the industrial revolution of the 18th and 19th centuries much of agricultural, mining, manufacturing and transportation needs were fulfilled by human and animal labour. The largest limit on production was the number of "man-hours" available at any given time. Along with the industrial revolution came machines which reduced the need for manual labour. Since that time we have benefitted from the efficiencies which only machines can bring us.


It began with large steam powered engines in small numbers but we soon discovered internal combustion (oil based) engines, and innovation and growth production sky rocketed.

Refer to caption
Oil Refinery Extraction Pump

What we didn't envision, or perhaps ignored for too long, were the problems that came with depending oil for production. The most well publicised problem we face is the carbon emissions that are a by-product of burning fossil fuels. In order to use oil for energy, we must burn it to produce heat; the process of burning the fuel creates carbon dioxide, among others, which is a greenhouse gas. According to the majority of climate scientists, over the past century we have produced enough greenhouse gasses to significantly alter the atmosphere of the earth. Not surprisingly, increasing global populations and the industrialization of poor nations means we're headed towards even more greenhouses gas emissions.

The second problem we face, which is still not well known, is the depletion of oil reserves throughout the world. The oil that we use for energy can be burned very quickly but it is very difficult to make. The natural process which made the oil we use took a much longer time. Biomass, plants and animals, deep within the Earth must be compressed and/or heated under pressure for millions of years before it turns into oil. Since we cannot easily replenish the oil we call it a non-renewable energy source. A non-renewable energy source is any source which is not naturally replenished.

But the oil that we extract from the earth is not just used for energy; we also use it to make thousands of products. Over the last century we have turned petroleum into the plastics which make up toys, electronics, packaging materials, furniture, clothing, cosmetics, fertilizer, Styrofoam and thousands of other items. Most of these plastics are not recyclable, despite our best attempts at changing the manufacturing process. The items which cannot be recycled, such as Styrofoam, are contributing to the ever expanding landfills where they will break down to small pieces over thousands of years.

These are just three of the problems we are facing today, and clearly they are each large enough to warrant our attention. Together they are driving us towards a harsh future if do not act quickly to solve them.

In the next part of The "Green Revolution we'll take a look at the renewable sources of energy and how they work.
Read more on this article...

Sunday, October 31, 2010

SunChips throws away compostable packaging

Around 2007, Sunchips and Frito Lays launched a commercial which stated that Sunchips are green because "they are made from the power of the sun.” Truthfully Frito-Lays only had a small amount of solar generation in their manufacturing facility make this statement somewhat false.

Recently Frito-Lays and Sunchips have launched a compostable/ biodegradable packaging that consumer had been asking for years. Unfortunately this new packaging design didn’t succeed.




Most consumers said they would buy Sunchips if the packaging was eco-friendly and compostable but without all the loud annoying sounds. In reality this isn’t going to happen. People need to make a decision on what is more important to them. The annoying sound they hear for a couple seconds when they stick their hand into a compostable, recyclable bag, or saving the Earth and the environment for ourselves and future generations to come.

Visit SunChips' website to find out more about their green initiative: SunChips Healthier Planet: Compostable Packaging
Read more on this article...

Tuesday, October 19, 2010

Nissan automobiles turn over a new LEAF, zero-emissions electric car

Leading, Environmentally friendly, Affordable, Family car or LEAF as Nissan calls it is a 5-door hatchback electric car with a range of 160 km on a single charge. Nissan Motors GB Ltd., the Japanese automaker's UK division, announced that dealerships are preparing for the LEAF's arrival. Since the Nissan LEAF is an all-electric car it does not pollute the local air and reduces the need for petroleum.




Refer to caption
Nissan Leaf, the company's first production electric vehicle

Dealerships have begun investing in equipment as well as training for the sale and service of the new cars. By 2013 all dealerships should be prepared to sell the electric car. The investment includes installation of quick charge stations, and training of staff to service the vehicles.


The price of purchasing the Nissan LEAF was announced in Japan at ¥3.76 million, US$32,780 in the United States, GB£28,990 in the United Kingdom, and approximately €35,000 in the other three European countries where it will be launched first; these prices include the price of the battery package, and almost all countries have applicable tax incentives or subsidies. With the hope that the Nissan LEAF will become a commercial success, we may see more electric cars in the future.
Read more on this article...

Thursday, October 14, 2010

Sprint's recycled phones save plastic and energy

Although they are not currently in high demand, Sprint anticipates that the desire for environmentally friendly cell phones will increase. The third largest cellular service provider is promoting recycling and buying renewable energy products. Sprint's collection rate for recycling and reuses of phones increased by 20% in two years, which is twice the industry average.

Sprint Project Connect
 Offers free recycling for cell phones, batteries, data cards and accessories for both none Sprint and Sprint customers.

Sprint Buyback
 Pays customers for devices and then recycles them.

Sprint’s head quarter is 90% wind powered and is using wind power to deliver 24 percent of energy use in its commercial buildings.The company was the only mobile provider ranked in the top 100 in 2009 for NewsWeek's “Green Ranking in Big Companies.” Sprint placed 15th on the list. This kind of thing is important to consumers; they want products from companies that make a positive difference in the world. People who care about the environment will go for Sprints new green phones.

Samsung Restore, shown in green

Samsung Reclaim, shown in blue and green


Sprint offers three environmentally- friendly cell phones. The Samsung Restore and LG Remarg are made from post consumer recycled plastic. The Samsung Reclaims casing is made from bioplastics sourced from corn. Their chargers meet the standards of the EPA’s Energy Star and they contain low levels of hazardous chemicals.
 
Let's encourage cellphone manufacturers to to continue this trend. Call you cellphone provider and ask them what they are doing for the environment.
Read more on this article...

Tuesday, October 5, 2010

Mushrooms can make packaging without toxic wastes

Eben Bayer has discovered an amazing way to use mycelium, a living component of many mushrooms, to manufacture some of the most common sources of waste. Whenever we make purchases of large items our items are often packaged in cardboard boxes and padded with Styrofoam. The Styrofoam comes from petroleum which is made from the same crude oil that also makes gasoline for our cars. Once our package is safely at our home or office we often throw away the padding which was made from one our most limited resources. What’s even worse is that this material stays in the environment for thousands of years because it is not easy to reintroduce it to the natural biosphere.




What if we didn’t need to throw away a material that is costly to produce and pollutes the earth? What if we had a natural product that could replace the Styrofoam packaging, and could be produced anywhere in the world using local materials?

Eben Bayer and his colleagues are working on the solution using mushrooms, yes a fungus. By using a naturally occurring organism called mycelium and local agricultural waste, his company is able to create an insulating, fire resistant, vibration dampening, and naturally grown product which can be composted at the end of its useful life. Already in use for manufacturers of furniture and televisions, Eben’s next goal  is to adapt his product for use as an insulation board for homes. Check out his speech at TED.
Read more on this article...

Tuesday, September 28, 2010

Jorno portable keyboards make productivity possible

The launch of Apple’s iOS 4 has made it possible for mobile devices to support Bluetooth keyboards. These keyboards can be taken anywhere and stored in a space as small as a pocket. Apple will be coming out with the Apple iPad Keyboard Dock later this year. Jorno has also developed a mobile keyboard; it’s a strong competitor for Apple’s iPad Keyboard Dock. 

The Jorno’s pocket keyboard is compatible with the latest mobile devices from Apple and other mobile device companies. It has Bluetooth connectivity and its just 15% percent smaller than a regular keyboard.


Refer to caption
Jorno's pocket keyboard, folded


This allows the pocket keyboard to maintain a comfortable and supportive typing experience. These unique keyboards can be folded down into pocket size devices which make them easier to transfer and store.  They are equipped with a detachable cradle that allows portable displays to be either in portrait or landscape mode.

Refer to caption
Jorno's pocket kyboard, attached to iPad


The Jorno’s pocket keyboard is available until October 31st, 2010 only online.  It cost $79 as of now, but after October 31st it will be available in stores later this fall; the price will have increased slightly.


There wasn’t much information on the features of Apple’s iPad Keyboard Dock. Until both pocket keyboards have been released, there is no way of telling which new pocket keyboard is the better product.
Read more on this article...

Tuesday, September 21, 2010

Bedol designs incredible water powered clock

If you love the environment as much as we do you take public transit when you can’t walk or bike, You only eat food grown locally, and you stay off the power grid as much as possible. Well here’s a device that can help you unplug those power hungry alarm clocks. Bedol offers a water powered clock. That’s right. No batteries required. It is powered by electrodes in the immersed in the water.




Refer to caption
Bedol's water powered alarm clock, blue model shown.

The clock only costs $19.00 and is available in many colours. In fact, Bedol has a whole line of clocks powered by water and a quick browse on their site reveals more products. With eco-friendly stationery, tote bags, and other utensils.

Bedol is just one of the many manufacturers offering their wares online. So the next time you need something for personal or business use, consider an eco-friendly product. You may be surprised to find that the costs similar with the benefit of helping our planet.
Read more on this article...