Chapel Hill Tires Co. competes with green marketing

Solar and other renewable energy’s are a great way to differentiate your company from competitors. The automotive industry is competitive and a cost conscious marketplace. With car maintenance and repair, all car companies look the same and offer the same services. Chapel Hill Tires Company knew they needed something different, something innovative and something that no one else in the marketplace was offering.


Chapel Hill Tires Company decided to provide solar installation. The solar installation is not an isolated step; Chapel Hill Tires Company is providing synthetic recycled motor oil, which uses 85% less energy of manufacture, through purchasing carbon offsets, and training staff in hybrid vehicle maintenance and repair.

Chapel Hill Tire Car Care Center

After doing so, the company got countless column inches in the local paper, earned a loyal customer following and the opportunity to talk about something other than tires, oil changes, or repairs.

A company needs to be able to show how they are different from their competitors in terms of the services provided before and after the sale and their values. Besides that, all that matters to a customer competitive prices. If a company is known for bad work and poor service, it won’t matter how many solar panels or how green the company is, it still won’t make a different or positive impact for that company.

Going green is a savvy business move, and a good marketing strategy. Find out more about Chapel Hill's environmental initiative.

Share