SunChips throws away compostable packaging

Around 2007, Sunchips and Frito Lays launched a commercial which stated that Sunchips are green because "they are made from the power of the sun.” Truthfully Frito-Lays only had a small amount of solar generation in their manufacturing facility make this statement somewhat false.

Recently Frito-Lays and Sunchips have launched a compostable/ biodegradable packaging that consumer had been asking for years. Unfortunately this new packaging design didn’t succeed.




Most consumers said they would buy Sunchips if the packaging was eco-friendly and compostable but without all the loud annoying sounds. In reality this isn’t going to happen. People need to make a decision on what is more important to them. The annoying sound they hear for a couple seconds when they stick their hand into a compostable, recyclable bag, or saving the Earth and the environment for ourselves and future generations to come.

Visit SunChips' website to find out more about their green initiative: SunChips Healthier Planet: Compostable Packaging

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